Planet Fitness Inc. Common Stock (NYSE: PLNT)
45 Days left to seek lead plaintiff status.
The complaint alleges Defendants provided investors with material information concerning Planet Fitness’ national rollout of an increase to its Black Card membership tier pricing and confidently touted the ability to continue the prior year’s marketing campaign. Defendants relied upon expected membership volume growth and rate increases to confidently present a three-year growth algorithm. Defendants’ statements included, among other things, confidence in the Company’s brand health, its “We Are All Strong on This Planet” marketing messaging, and its purportedly resilient high-value, low-price (“HVLP”) subscription business model.