Duolingo Inc. Class A Common Stock (NASDAQ: DUOL)
51 Days left to seek lead plaintiff status.
The complaint alleges that defendants throughout the Class Period made false and/or misleading statements and/or failed to disclose, among other things, that: (i) Daily Active User (“DAU”) growth rates were being leveraged against deliberately added user friction in the form of significant increases in ad volume, subscription tier upsells, and worsened product quality, and defendants understood that any amount of user friction would cause users to leave the app and, ultimately, negatively impact DAU growth rates; (ii) Duolingo’s rigorous A/B testing demonstrated to defendants that increased friction in the free user experience was having negative impacts on DAU growth rates; (iii) Duolingo’s quickly generated AI content was worsening the quality of Duolingo’s product offerings, negatively impacting the user experience and user trends, and threatening the sustainability of Duolingo’s financial performance; and (iv) far from driving sustained growth and strong user momentum through content and “product improvements” that “get improved retention,” Duolingo’s constant A/B testing informed Duolingo that its monetization push and lower-quality, rapidly generated AI content were degrading the Duolingo product experience and the value proposition of its subscription tiers.