According to the lawsuit, throughout the Class Period, defendants made overwhelmingly positive statements to investors regarding American’s new sales and distribution strategy to reduce internal expenses while simultaneously driving a significant demand increase for American’s airline services. The complaint alleges that these statements misrepresented the true state of American, and that American was simultaneously concealing material adverse facts including, notably, that American’s sales and distribution strategy was not driving the revenue projected. When the true details entered the market, the lawsuit claims that investors suffered damages.